| THE BLUECHIP FUNERAL COVER PHILOSOPHY. |
| "THE BLUECHIP FUNERAL COVER WAS NOT DESIGNED TO COMPETE
WITH ANY EXISTING HOME BASED OPPORTUNITY" |
| "YOUR SUCCESS IS OUR SUCCESS" |
| The BLUECHIP FUNERAL COVER Corporation is totally committed
to the success of it's Independent Advertisers, because your
success is the only measurement of our success |
HOW PRODUCTS ARE NORMALLY SOLD.
1) RETAIL: It is the way you and I buy most of our goods.
We are at the end of a long chain that goes from manufacturer
to retailer and finally to us, with markups every step of the
way. |
| 2) CATALOG SALES: The manufacturer sends us catalogs
and we select the items we want. The manufacturer then ships
the merchandise directly to us, thereby eliminating two links
in the distribution chain. |
| 3) DIRECT SALES: The door-to-door selling technique.
A manufacturer's representative comes to our home, shows us
the line and we make our selections. The only markup is the
commission paid to the manufacturer's representative. Avroy
Shlain, the Avon Lady, Tupperware, home parties, etc.are some
examples of well-respected Direct Sales Companies. |
| 4) MULTI-LEVEL MARKETING ("MLM"): This is the modern
form of selling. Goods and Services are available direct from
the company through its network of Independent Advertisers.
|
| Previous sales experience is not necessary because the company
provides the materials and support needed to make each Independent
Advertiser a successful businessperson. |
| The ultimate goal of any marketing system is to sell PRODUCT.
In the case of BLUE CHIP FUNERAL COVER all our Independent
Advertisers have to do is tell their friends & family about
the Funeral Plan & how one can also earn a substantial amount
of money by doing so. A major difference between MLM and other
sales systems is the MLM philosophy of sharing the profits.
|
| YOU ARE THE BOSS. |
| You really are. You decide whom you want to have as customers.
No one will be looking over your shoulder; there is no time
clock to punch; no set number of hours you have to work. You
make every decision. You are a member of the Blue Chip Funeral Cover Family. The only one setting limits and goals is
YOU! |
1) Your level of effort determines your income.
2) You decide how many hours you are going to work.
3) Do you want to work from home? Fine. An office? Fine.
Do it. Like everything else, the decision is yours.
4) You keep your own records.
5) You enjoy the tax benefits of being in business for
yourself.
6) You must agree to abide by the BLUECHIP Funeral Cover Corporation Rules, Regulations and Company Policies. These
standards are to ensure the highest levels of customer satisfaction.
You work as an independent contractor, not as an employee. |
| If you are new to the concept of Multi-Level Marketing (MLM),
an annual income in the high five figures is quite realistic,
but not the limit. In theory, there is no limit. If you truly
dedicate 100% of your effort to the BLUECHIP Funeral Cover program, the results will amaze you. A key to reaching
those stratospheric plateaus is being very selective about whom
you sponsor. You will achieve your maximum potential by selecting
individuals with great care. Like yourself, they must be goal
oriented, profit motivated and not afraid to expend the total
effort that will help both them and you achieve your common
goals. |
| For your part, it is not enough to simply sign up Independent
Advertisers; you have to set the standard by working with them
until they feel comfortable enough to go out on their own, and
even then continue to motivate, train, and lead them! The moment
you become a Blue Chip Funeral Cover Independent Advertiser,
you instantly become THE BOSS. |
| We will, of course, be there to assist you every step of the
way, but as a partner, not your employer. It is in our most
selfish interest to make sure that you succeed. |
| Remember our motto... |
| YOUR SUCCESS IS OUR SUCCESS. |
| That is the key philosophy behind our MLM plan; you working
with your people to make them winners so they can do the same
for you! |
| TERMS TO LEARN IN MLM. These are basic and simple to
understand, but since they will become a part of your working
vocabulary when you speak with us, and with your Independent
Advertisers, please review and get to understand them fully.
|
| BUSINESS PLAN: This is a simple layout of the STEPS
you are going to use as a guideline in establishing your business.
Progress with us and you will be learning how to modify your
Business Plan to make it more efficient. We will provide the
guiding materials through the initial steps, but as the Boss,
you will make the final decision what the plan includes, and
how it can benefit your Independent Advertisers. |
| CROSS-LINE: All sponsored Independent Advertisers and
their DOWNLINES who are not under you or anyone in your DOWNLINE. |
| DEPTH: The number of levels down within the various
stages of your DOWNLINE. |
| INDEPENDENT ADVERTISER: One who has signed the Blue
Chip Funeral Cover Independent Advertiser agreement,
and acquired the basic marketing materials. |
| Independent Advertisership Normally consists of: |
1) A single Independent Advertiser;
2) A partnership (may be husband and wife);
3) A sole proprietor; or
4) A corporation. |
| DOWNLINE: Your own Independent Advertisers and all
the Independent Advertisers sponsored by them. |
| DUPLICATION: The act of educating your Independent
Advertisers to sponsor other people. You have heard the old
adage, that if you give a man a fish, you will feed him for
a day, but if you teach him to fish, you will feed him for life.
Replication of your efforts by new Independent Advertisers is
the backbone of our industry. |
| FRONT LINE: Your first Level; the Independent Advertisers
you sponsored. |
| LEG: Every personally sponsored Independent Advertiser
becomes a "Leg" in your organization. A Leg can therefore consist
of one person, many, hundreds, or even thousands of people.
UP-LINE - "LINES OF SPONSORSHIP": All the Independent Advertisers
in a direct line above you, beginning with your sponsor and
ending with the company sponsored Independent Advertiser. |
| PROSPECT: Someone you feel would be an active and dedicated
Independent Advertiser for the BLUECHIP FUNERAL COVER.
|
| SPONSOR: The person who introduces you to the BLUECHIP
FUNERAL COVER and is responsible for instructing you
in becoming a productive Independent Advertiser. This qualifies
you to receive a bonus from BLUECHIP based on your group's sales
volume. It is the concept of SHARING in its purest form. |
| SPONSORSHIP: This is the introduction and formal signing
on of a new BLUECHIP FUNERAL COVER Independent Advertiser.
|
| WIDTH: Your front line Independent Advertisers. If
you have sponsored eight, then you are eight Independent Advertisers
"wide". |
| SPONSORING OUTLETS: Every active Independent Advertiser sponsored
by you becomes a sales outlet. Every sales outlet generates
additional income for you and the Company. It becomes clear:
the more people, the greater the amount of income for everyone
to share. It is not enough to run around signing up as many
warm bodies as you can. You have to select them carefully, and
be willing to give them all the support they need. Do those
two things and your INCOME POTENTIAL IS VIRTUALLY UNLIMITED!
Now, let us take this basic principle to its logical extension.
If you take pride in performing your job successfully, you set
the perfect example for your Independent Advertisers. New Independent
Advertisers will increase their DOWNLINES and thus generate
additional income. Happily, this process generates more income
for you as well. |
| The advantages of BLUECHIP FUNERAL COVER as a
MLM opportunity. |
| NO CAPITAL OUTLAY: |
| You can build a huge business without having to invest any
capital. |
| NO OVERHEADS: |
| You do not need any offices, staff or any expensive equipment
to build this business. |
| NO STOCK OR INVENTORY: |
| The funeral plan is an intangible financial product. You do
not have to purchase stock that will accumulate in your garage.
|
| NO SPECIAL QUALIFICATIONS NEEDED: |
| People from all walks of life have found financial independence
through MLM - from housewives to professors. |
| A STEP BY STEP MARKETING METHOD.
|
| ALWAYS REMEMBER IMF |
| I - INVITE |
| Remember you are an Independent Advertiser of the BLUECHIP
FUNERAL COVER. Whenever you speak to someone always INVITE
him or her to have a look at the opportunity. Inviting someone
can also be seen as setting up an appointment for a time when
you can explain EVERYTHING. Avoid explaining this business in
bits & pieces. |
| M - MEETING |
| Always make use of your sponsor to help you with your first
meetings. The meeting is the event where the prospect will be
shown the product & business opportunity. It can take place
at someone's home, over a cup of coffee, or at a large public
venue where a qualified speaker will explain the opportunity.
Always try to have both husband & wife present when you present
your opportunity. Make use of the BLUECHIP VIDEO or the presentation
flip file. |
| F - FOLLOW UP |
| Always follow up with a prospect within 48 hrs after you have
shown them the BLUE CHIP FUNERAL COVER. When you do so,
get them to make a decision to either become part of your team
or to become a product user - someone who only wants to join
in order to get funeral cover. |
| The Method: *You only need to introduce one person
to this Plan in order for you to qualify for commission. |
| Commission paid per level on amount of paid up members
in your team for BlueChip Funeral Cover:: |
| LEVEL 1: |
Independent Advertiser |
5% of all premiums received |
| LEVEL 2: |
Consultant Advertiser |
15% of all premiums received |
| LEVEL 3: |
Executive Advertiser |
15% of all premiums received |
| LEVEL 4: |
Provincial Advertiser |
4% of all premiums received |
| LEVEL 5: |
Regional Advertiser |
4% of all premiums received |
| LEVEL 6: |
Territorial
Advertiser |
4% of all
premiums received |
| LEVEL 7: |
National Advertiser |
8% of all premiums received |
|
| Commission paid per level on amount of paid up members
in your team for BlueChip Income and Savings Plan: |
| Level |
Appointment |
% Split of Commission |
| LEVEL 1: |
Independent Advertiser |
5% |
| LEVEL 2: |
Consultant Advertiser |
20% |
| LEVEL 3: |
Executive Advertiser |
20% |
| LEVEL 4: |
Provincial Advertiser |
20% |
| LEVEL 5: |
Regional Advertiser |
10% |
| LEVEL 6: |
Territorial Advertiser |
10% |
| LEVEL 7: |
National Advertiser |
15% |
|
| *NB! TO QUALIFY TO RECEIVE COMMISSIONS YOU MUST BE A PAID
UP PRODUCT USER and of legal age. |
| FINALLY SOME MLM SECRETS. |
| IN MLM IT PAYS WHEN YOU INVEST YOUR TIME TO DEVELOP STRONG
LEADERS WITHIN YOUR TEAM. |
| What is a LEADER? |
| A Leader is one who can inspire others into action. An Individual
who can learn from one with proven leadership, and see the value
of it, can pass that knowledge on to others effectively. |
A LEADER:
1) Uses and talks about the BLUECHIP product regularly.
2) Maintains and Develops an ever growing base of Independent
Advertisers.
3) Knows the Product well.
4) Understands the Marketing Plan.
5) Maintains an active Prospect List.
6) Trains his DOWNLINE properly.
7) Promotes and Attends business building functions.
8) Maintains a high level of communication.
9) Attends and Gives regular business presentations.
10) Dresses properly for all business functions and is punctual.
11) Stays in frequent contact with UP-LINE Leaders.
12) Continues working to improve his/her skills.
13) Sets a dynamic example for others.
14) Is well organized, plans ahead.
15) Has a systematic plan, follows it.
16) Helps others develop Leadership Skills. |
|
A real Leader's primary obligation to his/her group is to
succeed! They do this by setting a dynamic example through
their own work ethic and team spirit.
You can encourage this essential element by helping your
downline Independent Advertisers develop their own leadership
qualities. A good way to do this is by delegating certain
responsibilities to them, so they won't come to depend on
you for everything. You want your eagles to soar as quickly
as possible.
|
|
MOMENTUM:
It is easier to grow quickly than it is to do so slowly. The
reason is simple. When you develop momentum, prospects turn
into Independent Advertisers quickly and you generate more
excitement.
Think of any successful professional sports team; what did
they all have in common? A strong front office organization
off the field and lots of positive momentum on the field.
You cannot have one without the other.
The mere fact that you are reading this says a great deal
about your ambition. You have taken the first steps toward
achieving something very few people ever do. Financial Independence
on your terms. Now it is up to you. The first push against
anything heavy is the toughest, but once you get the object
moving, the rest is easy.
BUILDING MOMENTUM:
Focus your energy on activities that will increase your business.
Concentrate on working with your DOWNLINE people and get them
motivated.
Work with any of your front line Independent Advertisers
who are not building their own businesses as quickly as they
should. Find out what the problems are and be ready to assist
in their solution. End every home meeting by setting a date
for the next one.
Be aware of any activities in your area that will help generate
ongoing excitement, and thus help you keep the momentum going.
We are talking about Center Meetings, UP-LINE Business Presentations,
Training sessions, etc. You should attend, and you should
encourage your Independent Advertisers to attend as well.
GROWTH INDICATORS:
You know you are doing it right when you see these four growth
indicators:
1) TOOL USE: Active use of business tools such as
our INFORMATION PACKETS and BLUECHIP VIDEOS is a sure sign
that your business is expanding at a healthy rate. These devices
have been designed to produce maximum results. Their ongoing
usage should be music to your ears!
2) SPONSORING new Independent Advertisers: As you
understand by now, your business grows by signing up new Independent
Advertisers, and then getting them properly on track to do
the same thing. This will generate increased sales, which
in turn creates more excitement and an ever-expanding DOWNLINE.
The outcome is the sponsorship of new Independent Advertisers.
Their proper training and motivation means additional earnings
in your pocket as well as theirs.
3) YOUR Independent Advertisers HAVING HOME MEETINGS:
Here again, you will get the best results when you set the
proper example. If you hold regular home meetings, your Independent
Advertisers will see that they work. That will encourage them
to do the same. The more home meetings they have, the faster
their business will grow, and you know what that means for
you.
4) ATTENDANCE AT BUSINESS MEETINGS: The momentum we
spoke about before, will generate strong attendance of your
DOWNLINE to all company Business Meetings. This is where new
ideas and improvements are talked about. More excitement is
generated when your Independent Advertisers attend these functions.
Be aware of the above four Growth Indicators and if you see
any one of them not present in your organization, do something
about it, QUICKLY! Reading the above makes it quite clear
that as the Boss, your economic future is in your hands. MLM
is the only business we know of that gives that kind of control
for very limited initial cash outlay.
|
BlueChip On-Line Manual
